Your retail mix is the only reason shoppers visit your store. So, a better catchment will not delight them – after all they are in your store only for this very reason. But that’s where your loyalty management program comes in handy.
Because you can reward them for what they consider it as a mundane task – shopping. That’s how you delight customers. Further, a properly designed loyalty program not only rewards loyal customers, but also helps you provide a window to understand them more – what are they like, why do they buy what they buy, and finally, how do they see you (your retail store)!
Our Head Quarter solution (HQ) allows retailers to roll out, monitor, as well as manage loyalty program.
There are three things you require to manage a loyalty program – Loyalty Card, Loyalty Card Pattern & Loyalty Program Manager.
Let’s see how you can delight customers.
Step 1: Create a Loyalty Card. Assign a meaningful name to it – one that makes business sense, (say) Gold Membership. You can do this through our Loyalty Card Master module.
Step 2: Create a card series using Loyalty Card Pattern Assign module. Here you will specify important loyalty card information such as how many loyalty cards will the series hold, their naming pattern, card value (for points), validity period etc. For e.g. a Gold Membership can have 100 cards (100 customers), with the prefix GM, running from GM00 to GM99 and valid for say six months.
Remember, a loyalty card is unusable without proper matching pattern.
Step 3: Assign the card(s) to different stores/outlets. HQ allows you to do this using Pattern Assign History module. Now, you have a loyalty card to be given to customers.
HQ gives you the Loyalty Card Program Manager module!
Step 4: With it, you can create loyalty programs for a specific category (say Kid wear), Items (say Jeans) or Bills (value). Here, you specify important details such as the min & max value etc. and assign it to different stores/outlets. For e.g. you can create a Gold Program such that customers gain 1 point for every instance of purchase they make for bill value over 1000, situated in (say) City Mall.
Step 5: Assign the loyalty card to the program.
Done!
Wait. You can actually do more than just that.
Your customers can decide on whether they want to redeem or collect loyalty points from their subsequent purchases, upgrade/downgrade loyalty programs, reassign loyalty cards, view program performance through reports and so on.
But that’s for the next week. Watch this space for more details.
The post How to manage loyalty programs from HO to various stores? appeared first on GoFrugal Blogs.
Mr. Raj Sekhar, owner, D’light Mobiles has this to say, “GoFrugal has a very good team to address customer needs. Online POS implementation happened in thin air, my business was uninterrupted, my staff too learnt to use it under a day. Access to store information at any instant on my phone has helped me concentrate on core business and expansion and relieved me of store presence. My store is completely automated, needs me only to take key decisions. A world class solution made available in an affordable price. Thanks”
Hari Narasimhan, Director, Cloud POS, GoFrugal Technologies exclaims “Team GoFrugal Cloud POS is very happy to have D’light Mobiles as our cherished customer. Delighted to learn that we have been able to deliver the desired benefits to D’light Mobiles. It is in fact customers such as D’light Mobiles who motivate us to succeed in whatever we do, like in planning a hassle free setup, Assure Support or delivering new & interesting applications to free up business owner’s time to plan ahead. We are happy to have been part of the success so far. Wishing Dlight Mobiles all the very best for the future.”
