Is your revenue strategy focused on acquiring new customers more than retaining existing ones? If yes, then you are among 63% retailer who consider customer acquisition to be the most important marketing goal where as successful companies know that retaining their loyal customers is much more important for both revenue and marketing. How? Let’s look at the top 3 reason:-

1. More Sales and Visits:  A recent survey was made on 2000 businesses having different loyalty programs that constitutes 14 million store visits from more than 1 million customers. The study found that loyal customers (those who visited stores at least 10 times) account for about 20% of the total customers. Too low? Guess what! That 20% drives 80% of the total revenue and 72% of total visits as well.
2. Spreading the word:  One of the most influential element driving purchase decisions in retail world today is the word of mouth. Yes it really is and 55% of consumers recommend a store because of its customer service. Also, loyal customers with loyalty cards/membership are 70% more likely to spread the word about your business.
3. Upselling:  The probability of making an additional sale or up-selling to loyal customers is 60 -70%. Compared with loyal customers, new ones are more price-conscious. The chances of getting a sale from a new person is 5 to 20%. And actual sales from promotions sent to them is less than 1%.

In other words, loyal customers are worth more. They spend more money, more frequently and cost about 7-10 times less to keep than it does to acquire a new customer. Thus forming a loyal customer base makes good business sense and should be an integral part of any retailer’s strategy. Customer data management along with Loyalty and Promotion management are two of the most effective features in our Business Automation solution. Customize specific offers, promotional schemes and loyalty management programs, target your customer via Mail/SMS and persuade them to come back. We grew with our happy customers, why don’t you?

Get a live demo and decide yourself!

The post Top 3 reasons why Loyal Customers are more important! appeared first on GoFrugal Blogs.

WhatsNow – Make right decision at right time with anywhere access to right information.

The above video portraits how a Smart Retailer adapting to be a Digital retailer to enjoy the benefits of

• Increased sales
• Lower inventory wastage
• Boost in profit and more

by taking wise decisions with accurate data to broaden the business.

To get your business data right and straight, download GoFrugal’s retail information app WhatsNow from Play Store.

The post Retail Information App – WhatsNow help you to keep your shop information in finger tip appeared first on GoFrugal Blogs.

There are many articles and suggestions available on the internet regarding how a busy retailer can balance their work and life. Well, they are quite insightful, only very impractical. They focus on points like “Talk through busy times” , “Leave a small message” etc. If you are a busy and unhappy retailer, pretty sure you’d understand why I said its “impractical”. What they miss is a very logical way to make it possible. Would you believe? Integrating the correct technology in your business can actually reduce all the stress and can bring immense joy in your life.

Unhappy Retailer

1. Where is the real stress and why are you an unhappy retailer? -  According to Business Knowledge Source, factors that you cannot control are the leading cause of stress in the workplace.Yes, you are selling but are you selling enough? Do you know what are you selling less? Is everything correct in your ledgers, worse, Is everything in your ledgers? Do your customers even like buying from you? These are a part of a long list of issues that bothers every businessman because they are not in complete control of it.
2. Is complete control even possible? – Definitely, Yes! A simple and intuitive point of sale software can automate all the operations in a business that looks practically impossible manually. Also, it gives you the power to “Measure and Manage”. Well let’s see how …
3. GoFrugal’s suggestion to unhappy retailer– We at GoFrugal , using our 10+ years experience of  interactions with few hundred thousand of retailers , have come up with a product tailor-made for businessman who seek control along with profit.
   1. Shoppers today want bills printed and Shop owners want bills printed fast. Our Cash registers solves both. Know what got sold often and Plan your purchase accordingly.
   2. Throw away all ledgers and parchments and close soon after business hours because all transactions are automatically recorded in our integrated accounting module.
   3. Cut the phone calls to your shop when you are out in holidays. We will help you keep a track on your business performance even when you are out of shop. With our WhatsNow app, access your business reports anywhere anytime.

Come back home happy and live a better day with your family. Be a smart businessman, a digital retailer – a digitailer .

Get control today? See for yourself! 

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10th November 2015 Diwali wishes to all friends, customers and business peoples. May this Diwali fulfill your business dreams & give us more opportunities to work together. Be ready for the future, be a digital retailer

Go Frugal, Go Digital, Go Delight with myGoFrugal App

Diwali wishes 2015

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For most Indians, Retail is recreation and shopping is stress buster. Retail employees play a big role in making it a pleasurable and memorable occasion. It is GoFrugal pleasure to thank all retail employees for the smile they have on their face and the courtesy they extend to every shopper. Your friendliness and warmth is infectious and they help improve our quality of life. GoFrugal’s sincere thanks and best wishes to every retail employee. This Retail Employee’s Day, recognize your employees and they will reward you back, because, ‘Happy people = Happy profits

Retail Employee Day – December 12th

Did you all know that ?

Retail is one of the fastest growing industries in India
More than 3.3 crore people employed in Retail
Retail Industry has 30% – 70% Attrition rate
More than 60% Retail employees feel they are dis-engaged
More than 70% consider leaving because of lack of recognition
Cost of Replacement is 50% more than cost of retaining
Technology enables employee engagement and retention

The post Retail Employee’s Day – A big thanks to Retail Workforce appeared first on GoFrugal Blogs.

Are you a Retailer or a Restaurateur who is looking to grow your business rapidly ? Benefit on the latest innovations and trends in the Retail industry ? GoFrugal is proud to present this opportunity to showcase our latest developments & innovations for retail and restaurant business. SITA (Salem IT Association) Computer Carnival 2015 is happening in Salem on 25th, 26, 27th of December 2015. GoFrugal will be exhibiting & showcasing our products & solution at SITA IT Association Event.

Please do not miss to get a chance to play our new super-hit app WhatsNow mobile app. Join our league of 25000+ happy retail and restaurant business owners

SITA Event Venue details

stall no. 43
Computer Carnival 2015
Moovendar Arangam,
Near TVS Bus Stop,
Omalur Main Road,
New Bus Stand,
Salem, Tamil Nadu
India

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New Year Wishes 2016 – GoFrugal would like to wish all friends, customers and business peoples. May this New Year 2016 fulfill your business dreams & give us more opportunities to work together. Be ready for the future, be a digital retailer

Go Frugal, Go Digital, Go Delight with myGoFrugal App. GoFrugal POS software solution helps to achieve your business new heights of success & growth.

new year wishes 2016

Enjoy the new year offers & benefits form GoFrugal solution and multiply your business sales & profits with GoFrugal products “Wish you happy new year 2016 ”

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The leading Retail and Restaurant POS solution provider GoFrugal Technologies is happy to share our customer testimonies. Let’s see how they simplified their business operations and how they improved their profits with GoFrugal POS

POS Reviews

Retail and Restaurant POS software customer’s quotes

Mr. Deepak Suresh, Director Amadora Gourmet Ice cream says “Very intuitive, simple and scalable point of sale software in India”

Mr. Nikhhil Founder & Owner, Freshies Gourmet Salads says “GoFrugal Team understood my exact requirements and they provided excellent training, implementation and anytime support”

Mr.Abhishek, Managing Director Angels Family Shop says “GoFrugal Inventory control was really helpful it reduces our inventory cost from 65 thousand to 45 thousands”

Mr. Abdul Kadher Partner Amora Garments “I like GoFrugal Solution and their excellent 24×7 support”

Mr. Saleem Jamal, Proprietor Poppat Jamal says “Before choosing GoFrugal solution there is no consolidated platform to monitor my stores together but GoFrugal’s headquarters solution made it easy to monitor what’s happening in each stores with real-time data and accuracy in a single screen, with efficient inventory control we are able to reduce our stock level in 4 to 5 months”

Mr. Ramasamy, Managing Partner Demora Restaurant says “You want to see your restaurant filled with happy guest everyday then choose GoFrugal”

Mr. Rajasekaran Mathuram Chief Technology Officer Atchayam Business Solutions says “Really a pleasure for us to work with GoFrugal, they made a big difference in our business, we really think they made a big difference to us… Why not to you ?”

The post POS Reviews – Point of sale software customer reviews appeared first on GoFrugal Blogs.

New Horizon Media (aka) NHM – a Chennai based publishing house, has 5 outlets and is into the business of publishing, distributing and retailing books. They publish in multi – languages and multi-formats, providing readers with a spell-bounding experience. They sell books from many outlets and book exhibitions through the options of print, audio books, DVDs and more. Published over 1300 titles ( 80% fiction and 20% non- fiction ) across 3 languages, their catalog includes brand titles like Varam, Prodigy, Nalam, MiniMax, Oxygen Books and Indian writing.

NHM – GoFrugal’s Cloud POS Customer Success Story

 NHM does more business in exhibitions by setting up temporary outlets for which they wanted a

• Comprehensive retail solution available on the cloud.
• Ability to do retail sales operations offline when they set up temporary shops in book exhibitions
  
• Easy to sync features when the system goes online

They needed analytics on customer’s purchase behavior, as they strongly believed that capturing such data is critical for the growth. Since those data give enormous insights to do specific promotions instead of mass- media promotions.

 Here is where GoFrugal cloud POS comes into the picture. With Inventory, customer information, accounting, comprehensive business intelligence and more as a SaaS based hosted solution on the web allowed NHM to go live immediately and with simple fixed monthly cost. Our seamless online/offline sales – made their book exhibition sales faster, easier and accurate and most importantly it supported multi-location. GoFrugal made them to feel secure by allowing only authorized users to access the POS. Enhanced user adoption ensured improved ROI for them and our Assured 24*7 support gave them more confidence to them.

NHM

 Mr. Satyanarayan K founder of NHM sharing his words about GoFrugal Cloud Solution “ We wanted a comprehensive SaaS based retail POS solution that would have the ability to work both online and offline to cater to our specific needs. GoFrugal could provide this quickly and is also playing an active part in our technology vision towards moving this application towards smart phones and to our entire supply chain ecosystems.Thanks to GoFrugal ”

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This conversation happened between a customer Smartie & A GoFrugal employee Amit, It will help to understand what is WhatsNow and its benefits and how to use it.

Retail App WhatsNow

Customer Mr Smartie : Hi
GoFrugal employee Amit : Hi smartie, we welcome you to GoFrugal solutions.

Smartie : I need some clarifications about WhatsNow
Amit : Yes Smartie I am happy to help you, please share your doubts/ requirements

Smartie : Now I Installed your WhatsNow app and I can access your demo version, How can I get WhatsNow App license?
Amit : WhatsNow App license is complementary with ‘on-time’ ASA renewal of GoFrugal POS solutions

Smartie : What if I missed renewing my ASA on time? How can I still get WhatsNow App?
Amit : WhatsNow App license can be purchased for Rs.6,000 / per user / per year

Smartie : How many licenses can I get?
Amit : Currently 1 WhatsNow license only accessible per store. In future additional license can be purchased for Rs. 6000 / per user / per year will be announced shortly

Smartie : Can WhatsNow retail app be connected to chain store outlets?
Amit : Yes, WhatsNow can be connected to multiple stores as well. Provided they also have a valid ASA

Smartie : For what all products is WhatsNow currently available?
Amit : Currently WhatsNow retail app works with GoFrugal RPOS7  and ServQuick product only. In future you can get connected with products like GoFrugal RPOS6, HQ, True-POS periodically.

Smartie : Can WhatsNow be connected with 3rd party POS application?
Amit : No, WhatsNow report app is an add-on which works only with GoFrugal POS solution

Smartie : What is the minimum OS version that supports WhatsNow app?
Amit : Andriod kitkat 4.4 and above, in iOS App store it will be launched soon

Smartie : How to integrate this retail app to my GoFrugal’s Retail POS ?
Amit : Refer this help link : http://help.rpos7.gofrugal.com/Integrate-with-WhatsNow.html

Smartie : What benefits do I get from this retail app?
Amit : If you get this app, You can Increase your sales & profits with right purchase, will earn more by rotating inventory faster also you can reduce your inventory wastage. It will help you to take the right decision all the time with anywhere access to right information and more benefits.

Smartie : What are the resources required to use WhatsNow App?
Amit : very good question Smartie, The following things are must to use WhatsNow licensed version

GoFrugal’s Retail POS has been installed and updated to latest version RC91.14 and above (Check system requirement)
GoFrugal WebReporter has been installed (version 5002 and above)
POS server with broadband connection which is able to do port forwarding to use the WhatsNow service.
Android Mobile version 4.4 and above with internet connection

Smartie : Amit, Thanks for sharing the information,  Now I got a clear idea about WhatsNow and I will try to implement the same
Amit: Thanks for your interest,  feel free to contact if any assistance required.  Have a nice day

Download WhatsNow

The post Retail App WhatsNow appeared first on GoFrugal Blogs.

Look forward to a very ‘appy’ year ahead with GoFrugal and wishing everyone a happy and prosperous festive season

GoFrugal is eager and driven towards taking our Retailers go digital. The results have been the number of useful and hit mobile apps we have launched recently. WhatsNow, EarnSmart, ServJoy, ServQuick and there is more exciting apps to come

GoFrugal Pongal Wishes 2016

Feel free to try our apps for a free trial from our page in App store and Play store. Harvest business growth to prosper and profit with our mobile apps

The post H’appy’ Pongal and Makar Sankranti to all appeared first on GoFrugal Blogs.

Complexity of Retail details 100% automation of transactions & operations to measure/improve & monetize
Our comprehensive POS features are designed for complete automation on all retail and restaurant operations from purchase, landing cost measurements, price-management, re-orders & aided with simple & actionable reports to manage day to day operations

Retail & Restaurant POS Software Features

GoFrugal’s POS features including purchase, services, pricing, reorder, security, billing, inventory, invoice and tender management.

Purchase based features : It includes the following features fast inward entry,  landing cost calculation,  automatic selling price update based on mark-up/ mark-down, goods inward, verify & stock update, profit & gross margin and distributor wise formula.

Services based features : Counter service, self service, home delivery, take away, phone ordering, online shopping, part counter & part home delivery and exchange product due on delivery services

Pricing Features : More pricing related features available in GoFrugal POS it includes offers, schemes, customer loyalty, multiple pricing based on customer category, mark-up pricing, purchase rate, mark-down pricing on MRP and competitor price entry

Inventory Types : Inventory features including batch expiry controlled, perishable & serialized, matrix, dimension, variants, assembly, kit, bulk, repack, parent child warranty, gift vouchers, scrap and spares ingredients control

Tender Module : Cash, credit card, coupon, debit card, gift voucher, cheque, mobile payment, exchange, third party finance and advance adjustment features.

Invoice Types : Retail & tax invoice, CST, VAT, other state, export, cash, credit, due & delivery bills, service invoice and excise invoice

Reorder & Replenishment : Reorder reports available for last ‘N’ Days, lost month or last year same period, reorder level based and lead time

Security Features : Bill counter, unsaved bills, hold bills, price lookup, sales return handling, due bill collection and follow-up, Till management, screen & operation wise security control and security for cash hand over.

The post Retail and Restaurant POS Software Features appeared first on GoFrugal Blogs.

Capillary integration specializes in offering web based CRM ( Customer Relationship Management) solutions to retailers. Now users can manage customer loyalty programs by integrating GoFrugal POS software with capillary CRM for redeeming the points or coupons. Giving the flexibility of running card/card less based loyalty programs and hybrid program that can offer both. Also Presents an outstanding shopping experience with real-time rewards points, recommendations, coupons and more – centered on customer.

Keep Your Customer happy with GoFrugal POS

Capillary integration with GoFrugal POS

Whenever bills made in POS required details like customer information and bill details post to the capillary. Reward points will be allocated to customer by capillary. The loyalty allocated customer when visit the shop next time can redeem those reward points. Similarly customers can get E-coupons from capillary depending on their purchases and they can redeem it in the corresponding store by sharing their coupon code with the retailers.

Key benefits of customer relationship management:

1. Retain the existing customers
2. Acquire new customers
3. Builds customer relationships
4. Reduce advertising and promotional costs
5. Ease of managing customer relationship management programs with Capillary integration (Centralized Loyalty management)

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Valentine’s Day, February 14th is one of the biggest business sales day of the year. It’s  peak selling for any type of businesses and opportunity to pull customers to your shop on this special occasion.

Tips to increase sales valentines day

Restauranteurs, especially take valentine’s day very seriously, rearranging and decorating the entire restaurant to adding couple seats to accommodate the increased number of footfalls

Retailers plan to add special touches in shop front and other ideas include complimentary drinks and specially designed valentine desserts. Retailers can increase their business in this month by giving offers, gift vouchers, releasing mass discount coupons, couple offers and manage them effectively by using         POS Solution

Customers will show more interest in sharing flower bouquet, candy, greeting cards, special gifts and jewelery items to their loved ones

Shop owners, let your guests know what you are doing and how they can be a part of it, send SMS alerts to your existing customers. Buy SMS packs for as low as Rs.99

Make the most of this opportunity to build customer loyalty, attract new guests and have a more profitable business this February

The post Tips to Increase Sales for Valentine’s Day appeared first on GoFrugal Blogs.

Now a days Retail and Restaurant business industry require a Cloud POS Software because they are facing more challenges on daily basis like hardware cost, additional antivirus  software for data security and software installation issues makes more complication to run their business peacefully.

Cloud POS Software

GoFrugal Cloud POS Solution simplifies these problems and it helps to bill without installing a point of sale software. It allows to release their working capital from frequent software updates, save time by avoiding data conflicts between server, critical business reports and  helps to track inventory faster from point of purchase to sale.

Cloud based POS software supported business

1. Electrical & Electronics
2. QSR Quick Service Restaurants
   • ice-cream shop
   • Bakery
   • Coffee Shop
   • Food Trucks
   • Cafe
   • Fast Food
3. Groceries
4. Departmental Stores
5. Publishing & Distribution
6. Fashion Jeweleries
7. Sporting Goods

Get a web based solution to your business click here Cloud POS

The post Cloud POS – Why does your business need Cloud POS software? appeared first on GoFrugal Blogs.

Did you know that the biggest challenge for Retail & Restauranteurs  is to interpret their huge business store data to make better informed decisions at the right time ? Accurate data not only gives you clear insight on the business performance, but keeps competitive and profitable. Track your on-shelf availability, determine re-orders, where/when/which items are selling, identify production Vs Sales quantity, know the wastage etc.All POS systems track data, at GoFrugal the new revolutionary POS App summarizes the above info in less then 10 secs,

Wow! How ?

WhatsNow App gives simple and crisp answers to pre-defined questions helping business man to make right decision with right information anywhere all the time!
Stay informed on your stock details, Outstanding, Gross margins and more.

check below to know how retailer smarty got benefited with our of WhatsNow mobile app.

Know more & earn more. Download POS App from Play Store / App Store, Experience the power of data @ your finger tips
It is time your turn your business data into actionable, useful business knowledge to maximize revenue

Call us @ 8144603612  our POS experts are happy and help you to access your store data with WhatsNow Mobile app

The post ‘WhatsNow’ For Retail & Restaurant Business – GoFrugal POS App appeared first on GoFrugal Blogs.

We are very happy to announce the market release of GoFrugal Solution for Multi-outlet Wholesale Distribution and down-stream supply chain management businesses. This release re-enforces our belief that transparency is always the best policy

Supply Chain Management Software

About 2 years back, we communicated our decision  to stop marketing Distribution Solutions. We also communicated to our customers that we will continue to support the customers using the product till March 31, 2016. While our customers and the market recognized GoFrugal DE product as the most in-depth and comprehensive supply chain management software to manage the distribution business, we were challenged on the business side. Distribution business was service intensive and we wanted to take time out to enhance our product & service ensuring the update to be long term, healthy for our customers

We communicated our plans to our customers with 100% transparency, we stood by our customers in supporting them well over the last 2 years & kept working on re-building the team and the product. Our transparency with the customers helped us experience a lots of encouragement and support from them. As product developers we are energized listening to their appreciations for the unique & differentiated solutions that we offered. Our sincere note of thanks to each one of you for pulling us up while we paused

We are now back with a much improved distribution solution. We have made things simpler, easier, faster and more robust. We are also in the process of upgrading and adding new modules to prepare your distribution business for the digital era

As a first step, GoFrugal DE 6 will facilitate more and more digital engagement with GoFrugal. The benefit to you is that you can be well informed of the progress GoFrugal is making, you can be more engaged with GoFrugal for support, sharing suggestions and ideas for the product and of course you can experience faster adoption of new product releases and enjoy better service experience.  we request you to download myGoFrugal mobile app from the Google Play Store (Android users) or Apple Store (iPhone users) and start your journey of digital engagement with GoFrugal

GoFrugal DE 6 will also evolve to support more mobility and increased digital engagement within your business between employees and with your suppliers and customers. As you know, EarnSmart is the mobile app for your salesman in the field. EarnSmart is available both for Android and for iPhone. You should download it and adopt it in your business to kick-start your digital journey. You will surely experience increased sales, reduced costs and higher profits with the adoption of EarnSmart for your business. We plan to release more such mobile apps

We are excited to launch GoFrugal DE 6. and very confident GoFrugal DE 6 will help digitize your distribution business and help you steal a march over your competition in your dynamic and fast evolving market

Look forward to your active collaboration and continued patronage in making GoFrugal DE 6 the preferred product for digital distribution business

The post Supply Chain Management Software – GoFrugal (Wholesale & distribution Solution) appeared first on GoFrugal Blogs.

GoFrugal’s distribution business management software – A comprehensive software solution for centralized distribution management of complete downstream supply chain network, stockists, warehouse and distribution centers.

Wholesale Distribution Management Solution

Supported Business Modules:

1) Manufacturer central warehouse
2) C&A / C&F’s
3) Stockist / Super Stockist
4) Warehouse / Distribution center
5) Distributors / Sub-stockists
6) Wholesalers / Agencies

Supported Business Types:

1) FMCG (fast-moving consumer goods distribution)
2) Processed & Packaged Foods like Milk, oil, Packaged drinking water, Groceries and ready to eat food
3) Personal care & Cosmetics
4) Lubricants
5) Generic Pharma, Patent Pharma, Surgical & Medical equipment, Veterinary Pharma, Alternative medicines  like Ayurvedic, Homeopathy, Unani and Siddha and Organic &  Biological healthcare business
6) Bio-tech Products
7) Stationery
8) Pesticides, Manures & Animal Feeds

The major modules controlled by GoFrugal distribution business management software : price & credit control, purchase & sales order, invoicing, parcel & dispatch, inventory, offer & claim,  returns management also VAT & financial accounting, MIS, BI & statutory reports, loyalty & redemption and warehouse management

Some Important Features which will simplify distribution business easier

• VAT, CST and multi company invoice
• Multiple packing & UOM
• Offers, Promotions and loyalty management
• Returns Management with Expiry, Damage, Breakage and Purchase Returns
• Reports based on Area Manager, RSM, Zonal Manager etc

The post Wholesale Distribution Business Management Software Solution – GoFrugal appeared first on GoFrugal Blog.

Servicing Retailers is at the heart of GoFrugal, same is with our extended team, our beloved Partners

We have always provided our Partners(reseller) with the ecosystem and environment to do peaceful and healthy business, do hear out on how easy and fulfilling it is serving retailers with GoFrugal’s ARPP program

The post More & more revenue is achieved from GoFrugal appeared first on GoFrugal Blog.

Mr Chandrakumar, Owner of Latha Super Bazaar chain of retail stores in Chennai is a very busy business man. When he started his business wanting to automate, he had evaluated 10 different retail POS solutions in the market, not any matched with his growing business needs, he is very glad he found the right business partner. More than 10+ years now, Mr Chandrakumar is an extremely satisfied user of GoFrugal Supermarket Point of Sale Software

With competition in retail rising every day, it was important for him to monitor his business regularly. Like majority of Retailers, his busy day started by calling store managers on the store performance, unplanned meetings with suppliers or business vendors and visit to stores regularly to get print-outs of data. Getting data took efforts and time, so he mostly had to depend on his intuition to take decisions. At GoFrugal, we understood that data alone was not important as retailers like Mr. Chandrakumar need answers to questions they have on their business and they need answers quickly, within 10 second a question pops in their mind

Thus, when WhatsNow – POS report App was launched, Mr Chandrakumar found the app, as his true friend empowering his business decisions. He was amazed with the simplicity of the App, as said above, now he has answers for the questions he was looking for Sales/today/month, purchase details like supplier wise, accurate track of his inventory and he loves the ROI which now keeps him well informed on his purchases

“With WhatsNow I am able to use my time effectively, with the convenience of anywhere anytime access of the store performance. I always used to monitor store data the next business day, with WhatsNow I have real-time info. I am becoming more & more addictive user of the App, thanks to GoFrugal for the pleasant surprise”

Download WhatsNow App from Google Play Store and App Store, start questioning your business and get instant answers. Read more of our customer success stories here.

The post A day of Retailer, changed with the power of a mobile App appeared first on GoFrugal Blog.